Thread: Maximize Conversions Through Pre-Testing
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franktang00
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06-25-2009, 10:40 AM
Default Maximize Conversions Through Pre-Testing
Testing content and media is extremely important to make sure you are optimizing your message. I use both markiter, and Google Web Optimizer.

Markiter is a great way to easily pre-test concepts that I am going to use, and get feedback. It's particularly useful when I don't have a ton of traffic coming to my site, but need data and feedback.

Google Web Optimizer is good for tweaking my site, and understanding how my traffic responds to the overall layout etc.

The downsides are that Google Web Optimizer takes a while to setup and use, and I am potentially wasting traffic (and conversions) on poor performing media/content.

Markiter is a great way to narrow my ideas, and quickly test videos/images/headlines before publishing them to the world.

Do you guys use Markiter or Google Web Optimizer? What other testing tools are out there?
Last edited by franktang00; 07-07-2009 at 09:04 AM. Reason: per Admin's request.
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