Quote:
Originally Posted by Karsten
I wouldnt exactly say that the death of Heath Ledger was subtle but came indeed handy for the marketing guys...
most of the so called viral marketing campains fail and most of those we recognize as a success were not planned at all (I am referring here to an article here I read a while back)
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Hey Karsten,
Good to see you.
I wouldn't go so far as to say most viral marketing campaines fail, but I would be willing to meet you half way and say it is tough to get a good campain going when it is staged. The outcome usually depends on who you know, and getting the information in front of the right people at the right time. Then they will determine if it is worthy to spread by word of mouth.
Also, the best way to get a good viral thing going is by making the site, service, product, or whatever appealing enough for people to want to say, "I think I'll tell my friends about this so they can benefit as well!"
Btw, are you sure you read an article on here about that? Just wondering because I haven't seen it yet, and it would be interesting to read.