Launching any type of business can be a daunting task, and when it comes to internet based businesses this can be doubly so. Because of the low startup involved many people think at first glance starting an e-business is as simple as setting up a website and then waiting for the money to roll in.
While I’m absolutely a huge supporter of launching an internet based business, I think it’s important for people to realize that there will be work involved in not only the concept and planning of an online business, but the even more important follow through that goes along with it.
Depending on your previous work/life history you may or may not have the technical skills needed to accomplish the various tasks that come with owning an online property. Writing, Marketing, Advertising, and SEO are only a few of the skills you’ll be wanting to pick up.
The good news is there is nothing online that you can’t learn. Even better, you can usually learn it from those who have come before you, and mastered the skill out of their own necessity. There will of course be skills you simply aren’t great at, or have no interest in whatsoever, and it’s ok to outsource those and stick to the ones you do have an aptitude, or liking for.
The first step in your learning journey is having a can-do attitude that allows you to know that there are no “super-duper” secrets to this whole internet marketing thing. Simply choose one aspect to focus on at a time, and the “let your fingers do the walking”. (Using Google, not the telephone book of course)
This attitude needs to follow you through the entire life of your business, because even after you’ve mastered multiple internet skills, you’ll still run into situations where you find yourself at a loss.
- I have writers block, I won’t be able to write anything today!
- That site is PR 6 There is no way I can compete with him!
- They’ve been online for 12 years, I can’t compete!
And so on, and so on! This is a unique day we are living in, and more and more we are seeing small businesses, or even individuals competing, and even out doing larger corporations that have been around forever, and have much deeper pockets simply because the smaller businesses are more nimble, and are reacting to changes taking place in the marketplace as they happen.
These individuals are highly connected, and highly engaged with social media, and social networks, while for many of the larger titans social media came almost as an afterthought.
So no matter what the situation or circumstance you find yourself in, know that you can do what it takes, and you DO have what it takes to succeed!