May 16, 2012

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Are You Using SEO Smart Links

February 12, 2012 By 2 Comments

seo-smart-link

Have you ever heard of SEO Smart Links? SEO Smart Links is a great plugin for WordPress users that allows you to automatically create in-content links. The nice thing about this plugin is that you just set it up and forget it. This is why I think everybody with a website can use SEO Smart Links.

Benefits Of SEO Smart Links

Easy To Setup – One of the benefits is that SEO Smart Links is very easy to setup. If you know what links you want to target for your homepage, then simply put those into the link box and then add your homepage to the end of that. As far as long tail keywords and where they are pointed to, you can figure all of that out by looking at Google analytics. Just know that SEO Smart Links is very easy to setup and run and that is why I highly recommend it.

Automatic – Like I said before, this plugin will create links for you automatically once you post a new article. If you are like me and wish there was a way to make every tough task in life automatic, then you will use this. One thing that I like about this plugin is that you can set the links on the site to open in different tabs, set them as nofollow links and also limit the number of links you have for each article. Remember now, all of this has to be setup but once it is it will all be automatic.

Free – And for the best part, this entire plugin is free. All you have to do is download SEO Smart Links and it is yours to use. Do you see why I love this plugin and think that every blogger should use this?

If you like all of these features, then you need to get SEO Smart Links now. I am not saying you need this because honestly you don’t, you can still do things the old fashion way and create the in-content links yourself but this will take a lot more time. The nice thing about SEO Smart Links is that you can always add more keywords and links to the list of links you want to create.

Tips On Using SEO Smart Links

Create Multiple Links – One of the things that I highly recommend is that you create multiple links to each page that you create. If you write a post titled, “Tips To Make Money Online Fast”, then you should create links like; tips to make money, make money online fast, make money on the internet fast and other things like that.

Don’t Overdo It – Something that I have seen a lot of lately are people trying to build 20 links inside a 400 word post. This may be ok by SEO standards but this is not something you should be doing because it will turn off your readers. The problem with doing this is that you will have a lot of letters inside the post that have different colors and that makes it tough to read. Something that I would do is limit the amount of links you put in each post to 3 per 100 words. This is a good number to start with but like with anything, you need to decide on this number yourself.

Let Plugin do Its Job – If you are using SEO Smart Links, then you need to let the plugin do what it does best and create the links. Something that you don’t want to do is create links using similar anchor text yourself because then your link count will go up and this can mess with the software. Just make sure that if you are going to add a link that you only do so to anchor text that is not assigned to a page on your site.

So, what are your thoughts on this plugin? Do you think you will be using SEO Smart Links from now on? Let me know in the comment section below.

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Filed Under: SEO Tagged With: anchor text, free, links, plugin, Search Engine Optimization, seo, smart links, tips, wordpress

Low Hanging Keywords Should Be Your Friend

February 9, 2012 By 23 Comments

Low Hanging Keywords Should Be Your Friend

How well do you manage your low hanging keywords? Are you building backlinks to low hanging keywords rather than large volume keywords? I ask this because most people do things backwards, instead of building backlinks to easy to rank for keywords they are targeting large volume keywords that will take them months if not years to rank for.

The reason low hanging keywords should be your friend is because they are easy to rank for and there are more of them. What would you rather do, spend 6 months trying to rank for 1 keyword with 10,000 local searches or spend 6 months trying to rank for 200 keywords with a total of 20,000 local searches per month? If you ask me this would be a no-brainer, I would much rather get double the traffic for much easier work.

Why are low hanging keywords easy to rank for?

The main reason low hanging keywords are really easy to rank for is because they don’t have much competition, the majority of people are building links to the large volume keywords and there are many of them to choose from.

Whatever niche you are in doesn’t matter, whatever keywords you are targeting doesn’t matter either, all that matters is that you know what low hanging keywords can do for you and act on it.

Tips On Targeting Low Hanging Keywords

Create A List – The very first things that you need to do is figure out which low hanging keywords you rank for and put them in a list. The reason you need to do this first is so that you know which anchor text you need to be using and where you rank for that particular keyword. The trick here is not to just create a list of all the words that you rank for, you need to target keywords that really represent what your site is about

Tip: I use Google analytics on my sites and I also pay for a monthly membership at Semrush.com. I recommend both of those but you at least need Google analytics.

Establish A Plan – The next thing that you must do is create a plan and get started. In the plan you will want to determine which keywords you will target first and how you will build links to your site. What I do all the time is write down which keyword I am ranking for, how much traffic it gets and where my site is. Once you know all of that then it will make it a lot easier on you to determine which keyword to go after first.

Now that you know how to target low hanging keywords you will need to start building backlinks. Being that there are many ways to create backlinks, I have come up with the 2 best ways to build quality backlinks in the shortest amount of time. In order to utilize your time wisely you will need to do one thing through and that is spin the articles that you write. In my experience I have found that it is best to write a 500 word article and spin it using The Best Spinner.

Best Link Building Techniques

Guest blogging – The best way to build backlinks is to do guest blogging. The nice thing about being a guest blogger on a website is that you will get a strong backlink from that site. Just know that as a guest blogger you won’t always get your articles published so make sure that you are taking your time and writing the highest quality content possible.

Tip: Write at least 2 guest posts each week but make sure you change the anchor text from time to time.

Web 2.0 Properties – Another great way to build backlinks is by creating web 2.0 properties. My favorite places to write an article and submit it is to Hubpages, Squidoo, Weebly and Infobarrel. If you can write an article, spin it and then submit 1 spun version to each one of these sites, then you will have no problem ranking higher for all your low hanging keywords.

As I said before, you need to write 1 unique article and then spin it so that you have many versions of that same article. You do this to save time and so that you can also create hundreds of backlinks without having to write 100 different articles. Just know that you don’t have to do this but this is what I have done with many of my sites and it really works.

Now, get out there and figure out what low hanging keywords you rank for and start building backlinks to your site. Also, if you have any questions about how this works just post a comment below and I would be happy to answer your questions.

About The Author:

Adam Snyder is the author of DormRoomCash.com where he teaches people different ways to make money quickly online and from home. If you want to follow Adam and DormRoomCash, then make sure you like DormRoomCash on Facebook.

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Filed Under: SEO Tagged With: guest blogging, keywords, rank, Searches, web 2.0

Long Tail Keywords and SEO: What’s the catch?

February 4, 2012 By 13 Comments

Long Tail Keywords and SEO: What’s the catch?

It is sensational to deal with keywords which generate more than 1000 searches per day or even more than that. But in reality these keywords constitute very little amount of the total searches made. The catch lies in the long tail keywords that constitute about the rest 70% of the search market. This tail consist of thousands unique searches that are performed every day, seasonal months or may be once in the week but when stressed in aggregate they form the queue for generating significant information through search engines.

1. Long tail keywords form an essential part of SEO; it is extensively used by internet marketers to optimize websites, they are formed from two or more words that are feed in the search engine. If included in ordered way your site features for one or two words in the tail.

2. The competition for long tail keywords is considered to be low as they generate very less traffic and most internet marketers concentrate on high traffic generating keywords. You can use few long tail keywords in the content of the site to build a foundation for better traffic.

3. Among the various taints of capturing traffic through the long tail, is creating compatible content that could target relevant audience. Start by sorting and preparing a list of important keywords from Google Adwords keywords tool, targeting your website niche. Use these keywords in the content, title, Meta keywords and URL. Probability of getting a search for a long tail phrase is greatly increased if you have included long tail phrase or at least the words used to form that tail.

4. Make sure the content is catchy and informative as you include the long tail keywords, to get optimum results from search engines. User generated content (UGC) can be a great way to obtain keywords that will help attract long tail keywords. UGC comprises of forums, reviews, blog comments and to such extend Videos or images. A user does all the hard work of posting the content that may contribute to the long tail. Still you need to moderate them to make sure they are free of spam.

5. One aspect of long tail keywords is their fluctuation; some keywords are searched in heavy numbers during certain time of the year. Like during Christmas or Valentine day. Since search engines take considerable amount of time to rank the sites you would want to start advance preparation for these seasonal keywords. A long-term SEO approach would benefit as a part of the strategy.

Keyword research is a complex and time consuming topic, but the rewards are high. Once you learn where the keyword search volume is, you can begin to think about how that affects the information structure of your site. Taking these two aspects into consideration, try building your content to optimize for SEO.

 

About the author: Alyssa Clarke is a blogger who has a fetish for tech stuff. Being an Apple lover, she recently bought a very cool designer iPhone dock. She also happens to be car lover and her dream machine is Peugeot 208.

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Is content alone enough to get your site ranking shoot up?

February 3, 2012 By 4 Comments

Is content alone enough to get your site ranking shoot up

You must have heard thousand times that content is king in search engine optimization. But is it truly that important? And even if content is important, how far articles and words can push your page ranking up in search result pages.

First of all, we must face that SEO marketers can do almost nothing without content. But we don’t also deny that simple bulk-generated articles with vanilla words won’t take you anywhere. Let’s face it. All major search engines – Google, Yahoo and Bing – are assigning more weight to contents, which carry value for target audiences. If you are eager to know how a compelling content should in post-panda search engine optimization follow this article.

1. To begin with, cut down on bulk small size articles. Search engines are giving less importance to these articles. In fact, as a site owner or webmaster, we also realize that it is not always easy to make justice to topics within 500 words. According to Gorank.com, right now average page size of any Google search result stands at 943 words. The same stands at 1305 words for Yahoo search results. So, you must go for 750 words onwards articles. If budget limits, opt for less number of article but never compromise on quality.

2. Search engines can’t do away with keywords. But too much, of keywords, is not desirable. In fact, in post-panda world, Google assumes even 2% keyword density as spamming. Isn’t it a fix? However, there is a way-out. You can bypass direct keywords with synonymous keywords without distorting idea of your article. Search engines love this.

3. Search engines like authority sites. It is an open secret. But for you it won’t be easy to earn authority tag from search giants. This is even tougher for competitive keywords. We thought to have a solution.

Don’t start with industry standard keywords. Do some research and find out specific keywords. Try to make them as specific as possible. It is true that they won’t bring in heavy traffic. But if you manage to deliver top-quality articles then visitors would share them on social networks. This will earn your site authority status for those keywords and topics. And once you have authority tag for lesser known and specific keywords, no body stops you venturing into more popular keywords.

4. We often mean written articles only when talk about SEO content. But content can be information in any form – images, video, graphics, charts or audio narration. As an internet marketer, you cannot avoid them. Complement your articles with charts, images, videos and other informative pieces. Your content will be more crispy and user friendly. Besides, search engines also prefer good mix of written words along with other visual, graphical and narrative pieces.

The take away from this article is, value added SEO content never misses the bull’s eye. Understand what search engines are asking for and adjust the content style accordingly without any compromise on value.

About the author: Alyssa Clerke is a blogger who also happens to be a tech freak. She is always on a look out for latest gadgets and apps and right now hunting for some new Android apps. She is a hardcore biker as well and her dream machine is the dyson air multiplier, a futuristic bike.

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Tracking Your Link Building Efforts

January 22, 2012 By 4 Comments

Tracking Your Link Building Efforts

Google is by and large the best source of free traffic available on the web today, and in order to take full advantage of that traffic we have to pay attention to certain SEO (Search Engine Optimization) aspects which include link building. Generally speaking, the more links, and the more powerful they are, the better the rankings you can expect in the search engines.

Building links usually gets outsourced to SEO “experts” because website and blog owners think there is some secret aspect to the whole process, but truth be told there are plenty of high ranking sites out there that are being run by people just like you. They say “practice makes perfect” and with the repetitive nature of link building you’ll soon be an “expert” yourself.

When building links to your site it’s important to remember that your site is made up of inner pages as well as a homepage. Link generously to all your pages and then interlink within your site to take full advantage of the SEO benefits that come with those links.

Link diversity is something that pertains to building an assortment of links rather than focusing the majority of your time on one you might find “easy” or “comfortable”. Many people get in the habit of only using commenting as a means of getting links and totally miss out on the numerous other methods out there.

Here are a few of the links you can look at using in your own link building campaigns:

  • Blog Commenting – Also a great way to get to know other bloggers in your niche.
  • Forum posting – Most forums will allow you a signature that can include a link back to your website or blog, the more you post on those forums the more links you are effectively building from that particular site.
  • Guest Posts – This is definitely one of the best ways to get a link from many of the higher profile sites in your industry. When you consider that companies are paying anywhere from $25.00 to $75.00 or more a month for a simple text link within a blog post you truly start to see the value here.
  • Social Bookmarking – Generally these links aren’t as valuable as some others, but they are relatively easy to obtain, and adding them to your link portfolio is always a good choice.
  • Directories – Now there are premium directories like Yahoo, DMOZ, Eaton, BOTW that carry a decent amount of SEO benefit all on their own, but there are also free and low quality ones that require literally thousands to be of any use to you at all. I’d suggest investing in at least two of the premium ones, and as many of the others as you’ve got the patience to build. (Tip: RoboForm will fill out the fields on directory sites making your job a lot easier)
  • Link Exchanges – This is when blogger A links to blogger B, and blogger B reciprocates. Generally you’ll be able to choose the keyword and anchor text to be used which goes a lot further than a link using just your name, or domain name.
  • Paid Links – This is where you pay for the link on a site (usually on a monthly or annual basis). These links are against Google’s TOS (terms of service) and can get you penalized if someone reports you, or if you’re found out some other way. I’d recommend staying away from these.
  • Web 2.0 Properties are a great place to expand your reach while at the same time getting a link that can then be improved (by building links to the property itself). Squidoo, Hubpages, and Blogger are just a few of the literally hundreds that are available to use freely.

Now there are many more links a person can get such as software download sites (create, or have a piece of handy software designed and then upload it to the hundreds of high ranking software sites that are online. Images, Video’s, eBooks and more can all be used to generate links to your website. The only limits are your imagination and creativity.

All this link building effort should be tracked so that you can see at a glance where and how your links are being placed as well as the effect they are having on your site’s rankings. A few things you might want to keep track of are:

  • Date – this is the date the link went live, you can also note dates you checked to see if the link was still in place. (You’d probably only do this for your top 100 most valuable links)
  • URL – Location or website the link is on.
  • Contact or email of the person or site owner responsible for placing the link.
  • Anchor text used to link back to you.
  • PageRank, or authority of the domain, or individual page. (A good trick is to build links to these links in order to increase their PageRank. Most website owners will also be improving their sites which will eventually trickle down to the individual articles themselves so over time all your links could become much more valuable and powerful.
  • Where the link is pointing on your site. (Homepage, individual post, etc.)
  • Notes Section – As you notice increases in keyword rankings or PageRank you can jot them down here.

There might be other aspects you’d like to track and there are no hard and fast rules, but the simple act of tracking your links serves to act as a performance document and tracking sheet. It also tends to lend itself toward motivation, because most of us like to see measurable results increasing over time as a direct result of our efforts. And last it also serves to legitimize your blog, or business. Inventory lists, operations manuals, sales tracking sheets, etc. all show that an individual is taking his or her blog seriously.

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Filed Under: SEO Tagged With: blog, commenting, forums, guest posts, link building, link exchanges, links, Search Engine Optimization, seo, social bookmarking, traffic, website

Manuel VS. Automated Link Building

January 13, 2012 By 12 Comments

Manuel VS. Automated Link Building

When trying to rank your website or blog in the various search engines a fair bit of your efforts will go toward building links to your site using the various keywords and anchor text you happen to be trying to rank for. There are three primary you can do this.

Passive Link Building

I better throw this one into the mix as well, despite it being a less active technique. You can choose to let your content speak for itself and hope that generous webmasters will come across your work and then choose to link to it all by themselves. While you will get a few links this way it shouldn’t be relied on to move your rankings upward, because unless sites like Mashable, Techcrunch, or the Huffington Post choose to give you some link love you probably won’t notice much of a difference.

This method should probably be seen as a bonus system of links. The best way to entice other bloggers or webmasters to link to you is to write truly “pillar” content that simply isn’t available anywhere else. When you consider that an authority site could easily charge (and get) several hundred dollars a month for a relevant link you soon see the merit in taking the time to do the job properly, and write some amazing content.

Automated Link Building

There are of tools, programs, or services available to you that can quickly generate a massive amount of links to your website, but unless you use them sparingly and appropriately they can end up doing you more harm than good. It’s relatively easy for someone like Google to spot the patterns that are inherent with these systems and apply a penalty to your site which will effectively “null and void” most of the link building work you’ve done.

In severe instances Google can even choose to de-index your site from their results all together leaving you in the unenviable position of trying to replace any and all traffic they would have been sending you.

Manual Link Building

Manual link building is by far the most time consuming method, but it’s also the method that gives you the most control over where and how your links are placed. There truly is an art to link building, and it’s a skill that’s important to have if you’re planning on being online for some time.

The important thing to remember is that the links you build today will continue to pay off for years to come. A link on a brand new site today could turn into a PR 5 link if the webmaster of that site puts enough work into it over the coming years. When you consider that the same is true of all the hundreds or thousands of links you build you truly get a sense of that value of manually building these links.

A truly ambition blogger will even take it to the next level by building links to that other persons website in order to improve the rankings of the page his or her link is on. Guest posting is one of the most effective ways of getting a link from a website you admire and you should always make a point of not only responding to any and all comments the article generates, or sharing the content within your social network, but also building backlinks to the article itself so that the link coming from it becomes ten times more valuable to your site.

Whichever method you adopt as your favorite you shouldn’t discount any other out of hand. It’s always a good idea to incorporate a mixture of diverse links into your link building campaigns.

Another important aspect of link building should be recording, by recording the date, location, contact information, anchor text, and link authority (PageRank) you can quickly check on your links to see how they are doing, and whether or not they are still in place.

Link building is an ongoing process that should be continued for the life of your website. Over time as your own authority and PageRank improve the value of your site will also continue to increase, and the potential earnings will improve. A 125×125 banner ad on a PR2 website might bring in $20, or $30 dollars monthly, but the same 125×125 banner on a PR7 site will fetch closer to ten times that amount.

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Filed Under: SEO Tagged With: Automated, blogs, link building, links, Manual, Passive, websites

Google PPC Automation Unveiled

December 4, 2011 By 21 Comments

Google PPC Automation Unveiled

In the last couple months Google has been hard at work rolling out its new automated bidding platform to allow for advertisers to further optimize their paid search marketing campaigns. They have done this by allowing for automation to their Ad Groups, Ads, Keywords and Campaigns all within the AdWords interface.  You are probably wondering how this is going to change the search marketing landscape?  Allow me to explain.

Most users pause an ad or a keyword when it has spent its allocated budget; with the new automated tools you will be able to take the manual work out of the equation by setting a simple rule that allows you to pause a keyword or ad when it reaches a set limit.  The automation doesn’t stop there, you will also be able to automate the bid changes and budget changes by raising or lowering them incrementally when the conversion rate drops or raise or lower budgets based on a particular day of the week.  This means that for your internet marketing you will have much more optimized campaigns but at the same time will mean that you might end up paying more than you would have needed to otherwise for a certain keyword or ad.

So is it worthwhile to use Google’s built in automation tools, or would you be better suited to use an enterprise level software the likes of Marin, Kenshoo, or Acquisio?  The answer to that relies on a number of factors, namely your budget, but also the depth in which you want to be able to control the automation.  It will definitely be suitable for smaller businesses that have simple campaigns and are just measuring performance based on clicks, impressions and conversions.  If your business doesn’t have the in-house resources to manage a full scale PPC campaign it would also prove more than worthy. The percentage of profit margins may also be a determining factor. If you have small profit margins, going over your budget may have you losing money. In which case you don’t want to enable this automation.

While the paid PPC bidding platforms may be affected by Google rolling out their own built in automation, I don’t think they will take that much of a hit simply due to the fact that Google’s tool is still in its infancy, but also due to the fact that it isn’t very robust in terms of creating complex algorithms or customized bidding rules.  Most of Google’s PPC bidding rules are fairly simplistic in nature, and having access to much more powerful rules and automated tools is still valuable in the space.

So how does it work you might be wondering?  When creating a rule you simply set an automatic action that is triggered when the preset requirements are met.  They can be day-parted as a one-time run rule or you can have them run daily, bi-weekly or even monthly at your own discretion.  An example of a rule one might use to optimize their campaign’s keywords would be to increase the max. CPC when the keyword falls below a certain threshold (like being on the top page)

All in all Google’s automated rules allow for much more sophisticated PPC campaigns and will allows marketers and businesses alike to further optimize their search campaigns which in the end will only be a better result for their marketing initiatives.  So get out there any optimize your campaigns, automation awaits you!

 

 

Signature:

Lorne Fade is an Internet search marketer for 9th sphere a local Toronto SEO, web design & marketing firm.

 

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Don’t Overanalyze It: 3 Commonsense Ways to Boost Your SEO

November 19, 2011 By 27 Comments

Commonsense Ways to Boost Your SEO

When marketing websites and blogs, it’s easy to get wrapped up in a world of formulas, algorithms, and creepy little robot-spiders. Some get so wrapped up in outsmarting Google that they fail to see why Google keeps changing its formulas—to return better, more quality content for its users. You know what you want—better search engine rankings—but think for a moment about what your users want. Consider trying to work with Google, rather than against, for the purpose of creating content both your users and search engine spiders want to consume. Here are some commonsense tips for  pleasing both users and search engines by getting back to the basics:

Keywords as a Starting Point

The use of keywords are a hotly debated topic in the SEO world—so much so that it’s unclear about whether we should care about them or not. The short answer is: yes, they matter. However, keywords should not be used as the focus, but rather the starting point of content creation. Of course it makes sense that a flower shop should include keywords about roses and anniversaries, but don’t put  so much emphasis on the words that you fail to put them into context beautifully. Choose some of your most important keywords, then use them as seeds to sprout natural, useful content—and if you’re creating copy that is relevant to your business and audience, the right keywords should fall into place.

Do Link Where Links Are Due

Ever heard the theory that you can you can protect your precious PageRank by sculpting it with dofollow and nofollow attributes? To be fair, the basic idea of Pagerank does logically follow that 2  dofollow links on a page ranked 6 count for more than 4 dofollow links from the same page. However, obsessively controlling your links with nofollow attributes fails to take into account that Google seeks to reward informative and helpful websites—which includes websites that link to other helpful websites. If you don’t believe me, take it from Google engineer Matt Cutts (on his blog):

“I wouldn’t recommend (Page Rank Sculpting), because it isn’t the most effective way to utilize your PageRank. In general, I would let PageRank flow freely within your site.” In fact, he elaborates that parts of Google’s system rewards links to “good sites.”

Link Meaningfully

Sure, a tacky, meaningless link could add a little something to your ranking. But what’s the point of ranking well if you don’t have visitors? I’m talking about paid links and other quick, dirty link tactics. When you look at linking from a user’s standpoint, there’s really no use for it unless there’s something in it for number one. So while you’re looking for inbound links, put yourself in the user’s shoes, and ask yourself what would cause someone to want to click that link to your website. Perhaps you posted a thoughtful guest blog post—now some people are wanting to learn more about you, and perhaps get more useful information from your blog. Maybe if you joined a discussion in a forum or comment thread, adding meaningful information, others in the conversation might decide to investigate your expertise a little further. Does it require more time and brain juices? You bet. Is it worth the effort for good traffic along with your inbound link? Absolutely.

 

Chris Turberville-Tully is the owner of Inspiration Inc, a digital marketing company who provides pay-per-click services, SEO Birmingham, web design, search engine marketing, email marketing and more.  Follow Inspiration Inc: http://www.facebook.com/InspirationIncSEO

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Filed Under: SEO

Page Authority and the science behind search engine optimization

October 11, 2011 By 21 Comments

 

The term ‘Page authority’ is used mainly to express the search engine evaluation of a web pages value. Often with modern search engines the higher your page authority the better chance you have for high ranking and traffic. Often it’s quite difficult to explain why the authority of one page is more than that of another. However much of this is due to how search engines measure authority.

Those new to the area of search engine optimization may have a hard time understanding the science behind search engine algorithms and their impact on page value assessment, however these algorithms and their continual changes often have an enormous effect on rakings.  Search engines apply their own algorithm-based guidelines to determine the page authority of particular website and analyze and organize website rankings based on those guidelines.

The exact method of how search engine algorithms access page authority is not disclosed to the public, however it can be assumed that there are elements of human logic behind these assessments.

Factors shown to influence page authority.

AGE: The older a webpage, the more its authority. To say precisely, age and authority of a website go hand in hand may sound unconvincing, but research has show this to be true.

It is always good to be first in a game and just like a company that been in businesses for centuries an aged webpage is a great signal of authority.

CONTENT: It is undeniable that a well researched, well structured, content improves page authority. As the old adage goes content is king. This is why in the field of Internet Marketing a lot of focus is spent on optimizing article titles and content.

INDEXING: Indexing of a website’s pages by the search engine is another important factor to consider when it comes to determining a site’s page authority. Much like a book, achieves its value only when it stands out amongst the other books on the shelf, webpage’s to must be easily found in order to be recognized.

LINK AUTHORITY:

A fair number of other websites with higher page authority linking back to a webpage increases passes on value thus increasing a websites page authority. It’s by this principal that Search engines evaluate the trust factor of the webpage. It’s similar to product endorsements from famous and popular celebrity or fashion icon. 

BACLLINK RELEVANCE

The relevance of the subject matter of websites linking back to a specific webpage is another considerable factor that helps improve page authority. Web pages that have back links from sites in the same area of interest are similar to academic papers that reference other papers in the same field. When back links share relevance, this sends signals to search engines saying the page has authority.

It’s said that some search engines have over three hundred variables for determining ranking, so the above mentioned points are really only a starting place for understanding how search engine rankings work. Nevertheless, these observations should demonstrate the importance of page authority and provide insight into the role it plays in the search engine ranking of a website.

 

Written by Adam Chronister founder of Accelerated Freelance. Accelerated freelance is a Spokane Website Design, and Spokane Marketing firm who specialize in creating reasonably priced websites that promote business without sacrificing on-page style and design.

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Filed Under: SEO Tagged With: age, backlink relevance, content, indexing, page authority, science, Search Engine Optimization, seo, web pages
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