How often do you watch videos on Youtube? If you are like most people, then you will watch at least 1 Youtube video each week.
Did you know that Youtube is the second largest search engine in the world, behind their parent company Google? This is what a lot of people don’t realize and the reason this is important is because when somebody does a search on Google the chances of a Youtube video popping up are much more likely. Think about it, why wouldn’t Google take advantage of this and send more traffic from their site to their second biggest site?
This is why every blogger should utilize Youtube.
Another reason why every blogger should utilize Youtube is because people love videos. One of the things that people hate doing is sitting in front of the computer reading a bunch of articles all the time. If it were up to you what would you rather do, would you rather watch a video of read an article?
My guess is that you would rather watch a Youtube video.
I am not saying that you need to abandon articles altogether but it would make a huge difference if you switched from pure content to articles and videos. The nice thing about mixing it up is that you will be able to offer things to both content lovers and video enthusiasts. As you probably already know, there are a lot of people that you need to cater to as a blog owner and that is why mixing things up will only help you, not harm you.
Why Youtube Videos Rock
Did you know that the reason people don’t like to read content is because they don’t like to take action? Reading involves taking time to actively look at the words and read them. This is where Youtube tops content. If you have a blog visitor that doesn’t really want to read the blog then they just click off the website, it is that simple.
Now with Youtube the visitor will have to stop the video and then click off of it. Being that there is more involved in reading an article, more and more people are starting to love videos more and more. I am not saying that content is dead, content is still the king of the internet but when accompanied by a video there is not holding you back.
One thing that I highly recommend to anybody that wants to take their blog to the next level is to include Youtube videos into their posts. If you don’t want to create your own videos, then you don’t have to, just embed one that is already online. Now I would suggest creating your own video but it is not a requirement.
As you can see, there are many benefits to utilizing Youtube on your blog and because of that I highly recommend it.
Bonus: Not only does Youtube give you the opportunity to get a bunch more traffic to your website, it will also pass link juice to your site as well and that is how you move up on the search engines quickly.