With well over 150 million blogs reportedly being online this year more and more people are seeking out ideas and tips on how to stand out among so many. Now I have to admit I didn’t have enough time to visit all 150 million, but judging by the ones I do visit that are successful vs. those that are, shall we say less than successful there are a few clear differences that stand out.
This one might seem like a no-brainer, but you don’t have to spend much time at all online to find multitudes of people who just don’t get it. Finding your own “voice” might take you a while, but once you do it will become one of the main reasons people start coming back over and over again.
Write about what you know
If you’re super passionate about a topic, and can’t seem to devour enough information on the subject, and are continually talking (or writing) the ear off of anyone who shows the slightest interest in the same topic you’ve likely got a winner on your hands. Try to avoid subjects you either don’t know, or aren’t passionate about as they’ll soon dry up and what started out as fun will turn into work.
You’ve probably heard this one before, but it’s amazing how many bloggers write sporadically at best. I often stop by the occasional blog expecting new materials and when I’m faced with last month’s post still I quickly lose interest. If you can’t see yourself writing once or twice a week on a topic you may have chosen the wrong one to begin with which is why the last point was so important.
Your readers will become accustomed to the writing schedule you keep and will often stop by your blog in anticipation of the next article on the subject you write about. It’s probably a good idea to send these visitors away happy and fulfilled rather than lacking, and frustrated.
Respond to each and every visitor
If Twitter, Facebook, and blog comments are potential contact points between yourself and your readers, then make sure you’re monitoring all of these, and responding to the people who are actually interested enough in you and your blog to engage with you, or share your content. It only takes a moment, but the conversation you start might begin the conversation that brings that reader back again and again in support of your blogging efforts.
Don’t give up!
This is one of the biggest one’s on this list. There are millions of blogs and blogger’s you’ll never hear of simply because they are no longer online. They folded their tents up, and likely won’t be back. People wander off leaving their readers behind for many reasons. Some think the level of success they achieved in the time they “tried” wasn’t what they were expecting. Often these people either didn’t put in enough time, or enough effort.
The items on this list or basic and simple, but so few seem to be doing them or are flitting about from one set of ideals to the next trying to figure out which one is going to bring them the level of success they see others achieving. It’s simple! Figure out what you want, and then figure out what you need to get you there and do it!