While most of you are hopefully developing more than one stream of revenue for your blog, today I wanted to talk about one in particular and that’s advertising.
A typical blog can incorporate several advertising methods and locations throughout the site without detracting from the overall user’s experience. Remember, it’s never a good idea to try and confuse your readers so they aren’t sure where the ad ends and the content begins.
Another consideration when choosing which advertisers and products to align yourself with, is do they fit with the demographic that currently visits your blog? If you write about photography, then showing ads for sailboats might not be the best fit for you. Try to tailor your ads with products that can actually benefit your readers, and enhance their lives.
You may also want to consider rotating your ads so that readers aren’t continually faced with offers for the same product. You may even end up increasing your sales, because after a reader has purchased a product it won’t matter how many impressions you flash in front of him…he’s not going to buy it a second time!
Here are a few of the more popular ad models that are available to you throughout your blog and its assets.
Banners are visual ads that can be placed throughout your site. A few of the more traditional spots include (but are not limited to):
- The header
- The Footer
- Above, below, or even within the post itself
- Post specific (If your post on the Canon rebel becomes popular online that would be a great place for a Canon dealer to actually advertise the camera itself)
Often going through a broker will result in more advertisers; the tradeoff of course is that they take a percentage of the sale each month.
Text Link Ads
There are plenty of sites who are willing to pay for a contextual link from another ranking site within their industry. A typical PageRank 3 website or blog can expect to pull in $25.00 per month per link with these. You should always specify that you are selling the link, and not the PR benefits.
Companies are more than willing to pay you for your time in writing out a review on their product, service, or even their website. Depending on the length of the review, the quality of writing, and of course the value you place on your skills It isn’t uncommon for blog owners to charge anywhere from $100.00 to $500.00 per review.
Most of us have incorporated social media into our blogs, and have invested time and energy into building a loyal following using platforms such as Twitter and can reap the rewards that come with those numbers. When you consider there are users with 50,000 followers getting $50.00 per tweet you start to get an idea of the potential these lists have for their owners. As with any type of advertising you look at, try to keep the subject relevant to the topics you already cover.
Depending how long you’ve been blogging for you may or may not have started building a subscriber list of people who have opted in (usually for a gift or reward of some kind), and which is known as permission based marketing.
You can choose to sell ad space within the emails themselves, or you can sell them the entire mail out after you’ve approved the message being sent of course.
Using services like Google’s AdSense, or Kontera’s contextual text to show your readers advertisements that are relevant to the material on the current page is probably one of the easiest methods to get started earning with. With these ads you get paid either after showing a certain amount of ads, or when a visitor clicks on an ad and you then earn anywhere from a few cents to a few dollars depending on the type and quality of the ad that was being shown at that time.
Integrating AdSense into your feeds can also be a great way to give your AdSense earnings a boost. Google has made it a fairly simple process that will likely take you no more than a few minutes to implement, and depending on the size of your subscribers base could result in a few more clicks a day for you. The tradeoff will of course be the showing of ads in a spot where readers have already become accustomed to none.
When it comes to earning money with your blog there is no shortage of opportunities lying around awaiting your decision and subsequent use. The thing will often be choosing the best methods that fit in with the topic and style of your blog and strike a balance between offering up high quality content for your readers, while also allowing you to earn a living.