October 25, 2014

Time is a Commodity

I typically get both camps approaching me for some assistance with launching an e-business, or blog. In the one camp I have those individuals who already have capital investments that they intend to use in order to get their business rolling, and in the other camp I have those with very little in the way of liquid funds who usually state that they “have more time than money”.

Now it really doesn’t matter which camp you’re in. As long as you have the basic necessities needed while you are investing the time towards building your own business you can go just as far as the next person who happens to have fifty thousand to invest in his venture. In fact you’ll probably come out knowing more about your business because you’ll have outsourced very little of it.

Regardless of which of these best describes you, it’s important that you quickly come to realize that time itself has a value. Each person usually values themselves at a different rate but we each only have 24 hours in our day.

Learning to structure your day in such a way as to provide you and your business with the most return on your (time) investment will not only increase your chances of success and profitability, but will be a habit you carry forward even through the businesses success, which in turn only leads you to… you guessed it! More Success!

One of our greatest freedoms that come with our line of work is that we no longer have to commute, and as such can wake up and work pretty much whenever we feel like it. The problem is we can also be distracted a little bit easier, and we have quicker access to “time wasters” like television, Facebook, or random chatting with our network of friends.

As a blogger, or internet marketer I realize that some of those activities might not fall into the “time wasters” category, but generally speaking we can lose track of a fair bit of time on some of those activities if we aren’t careful.

One of the tricks you can use to try and lessen the non-productive time vs. the productive time is to track your activities for a week or two and you’ll usually be quite surprised at the results. Most of us think we “work” much more than we actually do. Just because you’re in front of a computer doesn’t mean you’re working!

One reason people can shy away from work and turn to more pleasurable ways of spending time is actually because they started out working too much! If you know that you have a break coming at the end of the hour then it’s much easier to stay productive until that time.

If however you’ve just work as long and hard as you can till you burn out, you’ll be more inclined to add more enjoyable activities into your daily routine, which will soon become your normal day to day routine costing you productivity in the long run.

Try making a list of productive activities that help grow your business, and then make sure you are accomplishing at least two or three things off this list before you turn to something that might be somewhat less or non-productive for your business.

We will always have some tasks that are not focused solely on us. In this industry it’s important to also give back and helping others to succeed is a great way for us to do that. Donating one’s time shouldn’t be thought of as wasting time. It’s important to not only the recipient’s success, but also to our own because that generosity will be returned to you eventually down the road. One phrase I’ve heard, and learnt to be true is that a “blog isn’t built by an individual; instead it’s built by a community”.

So remember the amount of funds in your bank, PayPal, or affiliate account isn’t the only commodity you have in your favor. Every day you’re given a maximum of 24 hours to do with as you see fit. Try to ensure you are building for your businesses future in the smartest possible fashion, and you’re growth will soon reflect that!

Daily Blog Tasks you shouldn’t be ignoring

Running a blog is no easy feat; as if being creative, artistic, and social weren’t enough there are a million other tasks that require our attention on an ongoing basis in order for things to run smoothly.

Because of these diverse components it’s easy to let certain tasks fall to the wayside until all of a sudden problems start to arise, causing us unwanted stress that could easily have been avoided.

I generally keep two lists on my desk. There is the “to do” list of things I’d like to accomplish, and then there’s the tasks that need to be done in order for things to stay healthy, and continue to grow.

Here’s a list of the items we should all try to ensure we get done each and every day we’re online and working on our blogs.

  • Backup your website – It’s such an easy task than most of us ether forget to do, or do sporadically. It isn’t until you have need of those critical blog files that you remember all those words of wisdom you’ve read about on blogs like this one. If you incorporate it into your daily “critical” tasks you’ll never be left without a recent copy of your blog again.
  • Log in and check Webmaster tools – If you haven’t signed up for Google’s free service “Webmaster Tools” you are doing your website a huge disservice, and are likely to be blind-sided by issues that you should have seen coming. By making a point to log in daily, you’ll not only become more familiar with the way your website is being seen in the eyes of Google, but you’ll also become aware of things like broken links, who’s linking to you, which terms are sending you traffic, and much, much more!
  • Check Your Analytics – You don’t want to rely on stat programs like AwStats which are available from within your cPanel because they aren’t reliable in the least and you’ll really have no idea what sort of traffic you’re actually receiving . Google offers the most comprehensive stats you could possibly hope for and will give you a much deeper insight into who your visitors are, where they come from, and what they do when they arrive!

 

It’s important to not get too addicted to checking your stats. It’s easy to get into the habit of watching the numbers grow so much that you stop doing all the things that actually do make them grow! Checking them in the morning to see how you did the previous day is more than enough, and can help you make a game plan for the coming day ahead!

 

  • Respond to emails, and comments – Nothing says unprofessional more than neglecting the very people who make up the readership of your blog. If you’ve set your comments to manually be approved then ensure you’re checking them daily and approving any legitimate ones, as well as responding to them when needed.
  • Visit your neighbors – A blog is never built by a single person, instead it takes a whole community. Make sure you’re getting out there, seeing what’s new in your industry, commenting on posts, and adding to discussions as you can. This is still one of the very best ways to get noticed by not only your fellow bloggers, but also their readers as well.
  • Create content – You should always be creating some sort of content for your website, whether it’s a post for your own site, a guest post for another, or perhaps a video or podcast. Whatever will engage your readers, and help drive traffic to your site. The more content you create, the more assets you have.

These are just a few things you might want to consider adding to your daily tasks in order to facilitate the health and growth of your blog. Each of us has different goals, strengths, and ideas of what’s important to us, so this list will be different for everyone.  The important thing is to make sure you’re continually moving your blog forward!

 

Windows 8 – Business and Cloud Computing Improvements


The more information that comes out about the Windows 8 operating system, the better it looks for business. The majority of business is already using Windows, and most applications are built around it. Apple has never been for business, and there is no other operating system that can supply what business needs.

The majority of managed and dedicated server technology is built for Windows-based operating systems. Everything related to business and computers is Windows-based, and there is a lot going on behind the scenes that just about all of us don’t understand. The majority of internet architecture is designed and works best with Windows. Windows 8 is going to make further changes to the whole way we do things on the internet.

•    Cloud Computing. We are all using a certain level of cloud computing with everything we already do. Gmail is an excellent example of that. If you have a managed server for your company data-base, you are using cloud computing in a controlled manner – you know where your server is. True cloud computing is provided by companies like Google (and the Chromebook), Apple (iCloud), and soon we will see a huge range of cloud computing services to be provided by Microsoft. The most famous application Office, which we all use, is available as Office365, and provides a full cloud-experience for users. The application is web-based, and that includes storage, access and retrievability. Collaboration is the way of the future. Sending files you have worked on is a way of the past.

•    Windows Server. Window Server 8 virtual machines are designed to help business to build bigger private cloud computing environments. Microsoft is stating the new server design will allow a huge amount of flexibility, a greater amount of critical workload because of a high number of virtual processors, while maintaining a higher level of fault tolerance without additional hardware requirements. If they deliver on these claims, business servers, managed and dedicated servers will be able to handle much more than they ever have, and it should be cheaper to do.

•    Applications. We have seen a growth in the number of cloud computing-based applications, such as Office365, because Windows will allow applications built with HTML5, the language normally reserved for the internet and browser based applications (namely websites), we will see a greater number of web-based applications come on the market. While normal applications will still run on Windows 8, it is predictable all new applications will be constructed with HTML5. This means even more cloud computing and cross-platform applications. They will become the norm.

Cloud-based computing and the Windows upgrade are intertwined. Collaboration and sharing are about to become the norm. Many people have access to simple cloud computing tools, and yet they do not know them, and they do not know the advantages of using them. You can learn more about this by accessing the features inside Gmail, such as Google Docs, or similar features inside Windows Live.

Dealing with the ever increasing Trackback Spam

Over the last several months I’ve noticed a huge increase in trackback spam being directed at my blog and I’m sure I’m not the only one. One thing we are sure to be dealing with for some time to come is spammers, whether it is comment spam, trackback spam, referral spam, email spam, or any other spam you can think of.

We’ve chosen blogging as a way to earn either part or all of our income, and as such we have to get used to dealing with the many challenges that face us on a day to day basis. Like they say, “whatever doesn’t kill us makes us stronger!” Learning and adapting to obstacles such as these are a way of life for us, and while I hate dealing with any type of spam I do love this industry immensely, and don’t mind finding new ways to deal with it.

The WordPress plugin I’m using is Simple Trackback Validation, and the way it works is:

“When a trackback is received, this plugin

  1. Checks for topsy.com trackbacks and marks this as spam.
  2. Checks if the IP address of the trackback sender is equal to the IP address of the webserver the trackback URL is referring to. This reveals almost every spam trackback (more than 99%) since spammers do usually use bots which are not running on the machine of their customers.
  3. Retrieves the web page located at the URL included in the trackback. If the page doesn’t a link to your blog, the trackback is considered to be spam. Since most trackback spammers do not set up custom web pages linking to the blogs they attack, this simple test will quickly reveal illegitimate trackbacks. Also, bloggers can be stopped abusing trackback by sending trackbacks with their blog software or web services without having a link to the post.”

The download page from WordPress – http://wordpress.org/extend/plugins/simple-trackback-validation-with-topsy-blocker/

It’s a very simple plugin to install and setup and should help you to eliminate these unnecessary outgoing links to websites that simply do not deserve the “juice”. It’s important to have outgoing links on your site (some people don’t realize this), but It’s also important that these outgoing links are to valid non-spammy type websites or blogs!

(Click to enlarge)

 

The important thing is not to get discouraged, keep writing, and know that as both blogging and the internet continue to evolve we’ll have access to stronger, more powerful tools to protect ourselves, and our blogs.

The Importance of Article Marketing in Your Promotions

Without marketing efforts, your online business will flop. You have to let the people know you’re online and what you’re all about. One way to easily and inexpensively market your business is by either writing articles or hiring someone to write them for you.

The purpose of these articles is that they can be used to promote your website through the use of backlinks in the articles. Plus, it’s smart strategy for search engine optimization. These articles act as fingers pointing the way to your site and driving traffic there.

Every marketer knows that the more traffic a website receives, the higher the likelihood that sales will also increase. You can’t sell your products if the population isn’t made aware of what you have to offer to them.

If you were to simplify article marketing, it could be defined as advertising. That’s what article marketing does for you. Advertises your business – but it does it a lot cheaper than traditional methods ever could.

Once the articles are written and edited, the next step is to submit them to article directories. Always make sure you use fresh content, because the same article with a few words switched around won’t pass some directories with stringent article approval rules.

When submitting to more than one directory, what happens for the website you’re promoting is that a larger net is cast into the sea of traffic than there would be if you didn’t promote this way.

People searching the Internet find your article, read the content (make it relevant and engaging), and they feel they’ve learned some important information that will help them so they follow the link to learn even more.

Different article directories will have different rules concerning backlinks. Some won’t allow them in the middle of an article and only want them in your signature while other directories don’t care where you put them.

Submitting articles to directories should be an ongoing process rather than a “submit and forget it.” The more well-received articles you submit, the more your reputation as an expert will grow and the higher you’ll rank in search engines.

When you write the articles (or have them written) you want to use a specific strategy. For example, if you’re writing about how to make money selling eBooks, you can write articles on the popularity of eBooks, why people buy them and the steps they can take to write their own.

You want to be careful that you give them enough information to make the reader interested and want to click on the link to head over to your site. If you write the articles in an informative way that gives value, then you’ll drive traffic to your site – but if you write it as a hard-hitting sales letter, you’ll end up pushing people away.

Loading Your Autoresponder Up With Tantalizing Emails


Your email list is just another tool in the marketers’ toolbox – and like all tools, nothing happens unless you use it. It’s important to load your autoresponder with emails and send them at regular intervals.

If you’ve ever subscribed to an email list and then didn’t get any communication from that party until six months later, then you know how difficult it is to remember what you even signed up for to begin with.

By not going after immediate contact and then maintaining it, the list owner lost a substantial chance to sell you any of his or her products. Since research shows that it takes multiple emails before most subscribers will act, you want to begin building a relationship with new subscribers as soon as possible. For a marketer, this is what it means by not allowing any grass to grow under your feet.

One way to connect and then stay in contact with your list is to load your autoresponder up with helpful emails. Offer something, and create a desire for them to know more. You achieve this by making sure your email pulls at the reader’s curiosity.

You offer your words like small previews of something bigger and more delicious so that the reader feels compelled to click on the link in the email and follow it to your website. But remember that follow up is where you don’t want to drop the ball.

Set your autoresponder to generate an email to all new subscribers who opt in within twenty four hours of their subscription. The longer you wait to send that first email, the higher the odds your subscribers won’t remember who your company is or what your online business does.

This initial contact email can be as simple as welcoming the subscriber and stating when to expect the next email in a series of lessons. You may want this first email to be breezy and personal, but have a good mix after that.

With follow up emails after your initial welcome, you can also direct new subscribers to recent posts from your blog or popular products on your website allowing you to further promote your business to subscribers.

Create a balance of selling to them versus being helpful. Send out a series of lessons. Ask them to participate in a poll so that it becomes interactive. Be a little controversial, but not offensive.

You’ll want to set up a series of emails to send to new subscribers on a regular basis. Moderation is key. Don’t overdo it by bombarding new list subscribers with email messages every day. Instead, contact subscribers within a couple of days after the initial contact to remind them of who you are and all the great things you have to offer them.

An Unusual Source of Blog Content Inspiration

When we first start out with a blog, content might seem to flow freely. We have more ideas it seems, than time to write them all down. Fast forward five or six hundred articles later, and you might find yourself having to actively seek out new material, and new ideas to write about.

One of the best sources of inspiration for new content that I myself use, and I’ll freely admit I struggle with “writers block” more than most, is images. I have a large stock of images that I picked up from Fotolia to use in my blog posts, and as they say “a picture is worth a thousand words”.

For example I’m sure if I asked each of you to come up with just a single blog title using the image above, we’d end up with close to a hundred different titles depending on the individual, the niche they were in, and possibly even the frame of mind they were in at that particular moment.

Quite often we write the article first, and then look for an image to suit, but sometimes doing things in reverse can provide some valuable inspiration when you’re needing to come up with some creative ideas for the next post on your blog.

As bloggers we should all have a large stock of images for use in upcoming posts. I’m hopeful that in this day and age, we’ve all assumed enough responsibility that we aren’t simply using Google images for our image supply. (Unless of course they are royalty free).

If you’re looking for royalty free images here is a quick breakdown on how to locate them courtesy of Nathan B (Google employee)

Here’s how you can find images that are labelled as being available for reuse:

 

1. Go to Google Images http://images.google.com

2. Click on “Advanced Image Search”

3. In the “Usage Rights” section of the page, select “labeled for reuse”

4. Enter your keywords in the search boxes at the top of the page

5. Click the “Google Search” button

 

Note, however, that Google has no way of knowing whether the license is legitimate and thus doesn’t make any representation that the content is actually or lawfully licensed.
Nathan B

Google Images
Free stock photo sites are another source, but personally I prefer to go with the one month subscription from Fotolia that allows me to download up to 750 high quality images in my niche for a couple hundred bucks. That’s enough inspiration for a couple of years even if you write a post a day, and keep in mind you’ll often use images more than once!

10 Tips to help you Avoid Blogger’s Burnout

Launching an online business is an amazing experience, and typically there are two pitfalls we can come across and each one can end up spelling disaster for us, or at the very least slowing down our progress.

The first is working too little. Working from home has the added benefit of no bosses looking over your shoulder, but there is also nobody but yourself to hold you accountable. If you don’t earn it, you can’t spend it! Teaching yourself a good work ethic is crucial if you’re going to succeed in the online world.

The second is the one I’m going to talk about today. You see just like the first one which will see you growing very little, the blogger who works his business eighteen hours a day, and sees tremendous growth can end up burning himself out, and leaving the blog sitting entirely. This actually happens more often than you might believe.

Tip #1 – Work scheduled hours

Choosing when you will, and when you won’t work is one of the number one benefits of working for yourself, so why not do just that? By structuring your day in such a way, you’ll know not only when work time starts and ends, but also when time play begins. Starting a business is a noble enterprise, but neglecting your family sure isn’t. Having set hours will mean they know when you are, and aren’t available as well.

Tip #2 – Take frequent breaks

Since you are in fact the boss, don’t be afraid to take little mini-breaks. Stand up, grab a drink, and take a walk out to the back yard for a few minutes, anything that is away from the computer. This isn’t the time to catch up on your Facebook, or Twitter, this is the time to disengage your mind and focus on something entirely unrelated, or nothing at all for a few minutes.

Even if you find you aren’t able to shut your mind off during these breaks, often you’ll find your mental clarity is sharper, and you’ll have some of your best ideas during these “breaks”, and you’ll come back refreshed, and renewed!

Tip #3 – Separate your workspace

Whenever physically possible try separating your workspace or office so that when it’s time to quit there are fewer distractions pulling you back for “one more minute”, that end up being several more hours. This works positively during work hours as well, and should you share your office proximity with teenagers or the like, you can let them know that the closed door means you’re working.

Tip #4 – Use a whiteboard

Whiteboards are amazing inventions that seem overly simplistic on the outside, yet when used properly can turn you into a productivity master. You can use them for so many things like:

  • Teaching
  • To Do Lists
  • Mind mapping
  • Organizing projects
  • Prioritizing your day, week, month
  • Brainstorming
  • Message board
  • And so much more

By staying on track, and being able to see at a glance what you have left for the day, or week, you’ll be able to gauge your work level accordingly so you don’t end up behind the eight ball right before a deadline.

If you haven’t yet invested in one, I’d highly recommend you treat yourself!

Tip #5 – Leverage outsourcers

Yes there are tasks we dislike, and yes there are tasks that we simply aren’t all that skilled at! Once you accept that fact, and realize that just because you’re talents lie in other areas, the sooner you’ll be able to start tracking down someone to outsource those tasks to, while you focus on those other tasks that are either more business crucial, or simply geared more toward your skill level.

Tip #6 – Have clearly defined goals

If the tasks you did yesterday weren’t in alignment with the needs of your business, then you’re wasting precious resources (mainly yourself) on things that aren’t growing your business. We all know how easy it is to visit a news site, or a social networking, or bookmarking site, and spend (waste) an hour going through interesting articles, pictures, video’s and what have you.

While this research might fuel your creative ideas for your next blog post that time spent would have been more valuable to you had you actually been writing a blog post.

If you’ve determined a list of things that your business absolutely needs in order to be successful in your eyes, then the more time you can devote toward furthering those goals, the more successful your business will become.

Tip #7 – Take care of you

This one can often be the first to get sacrificed in the name of starting a home based business. It’s important to realize that a good portion of your time is going to be spent right there in that chair. Join a gym; find something to keep your body in shape and active.

Stay hydrated, there’s a reason offices install water coolers for employees. H20 keeps you alert, healthy, and hydrated. (Plus thing of all that extra exercise you’ll get from the added bathroom breaks).

Just as hydration is important, so is a healthy diet. Just because you work from home doesn’t mean you’ll take the time to wander to the kitchen and eat. Try keeping some healthy snacks by your desk. A mini fridge can be a lifesaver for those diehards not willing to break till a project is completed!

Tip #8 – Incorporate some relaxers into the mix

We all have certain things that help us with the whole process of relaxation. For some it’s a certain type of music, others it might be a painting, or certain images. I’ve even heard of a case where an individual built a full size Zen Sand Garden right in his office. (He must have had a bigger office than me).

Whatever soothes your soul, try and surround yourself with it. A typical employee will spend 7 or more hours in his workspace, as a blog owner, or small business owner you may find that number to be higher. It’s important to make your “space” your own! Add a fish tank, plants, or even a full size video game where you can wonder over and take short “breaks”! J

Tip #9 – Use the reward system

Try paying yourself for product ivy with time off activities, like a night out at the movies with your spouse, a day at the zoo, or any other non-work activity that you both enjoy together. Don’t underestimate the power of reward when it comes to keeping you on track and focused on those tasks that are beneficial to our blogs growth.

Tip #10 – Surround yourself with like-minded positive people

Make sure the community you’re building both online with your blog, and offline with your friends and family is conducive to a productive, growing blog. It’s important to strike a balance between helping your fellow blogger, and networking with those who are in a position to make your life easier through advice, information, or perhaps a more influential pool of online personalities.

Blogging isn’t only about what’s in it for you, but there are people who haven’t figured that out yet. If your community only needs help expanding their own brands, or websites, and aren’t offering up anything in return (guest posts, information of their own on their site, a helping hand when needed) then it might be time to evaluate your online “friends”.

Likewise if your friends and family aren’t supportive and don’t get the concept behind internet marketing, or blogging, you might be better off avoiding the conversations that start with: “so explain to me how you intend to earn a living with a blog”? Starting any type of business, whether it be online of off is never easy, avoid negative influences whenever possible.

Remember, this is your business, and chances are you’re not only building it for yourself, but also for your family. Let’s do everything we can to ensure we’re able to enjoy it for as many years as possible!

Backup Procedures and Systems: Typical Mistakes Made By Small Business

Backup Procedures and Systems: Typical Mistakes Made By Small Business

Even when small to medium sized companies use an offsite backup service, we see many of the same problems occurring as in larger enterprises. Just because you are in small business it does not mean you cannot apply stringent rules and procedures in your company when backing up your data. Taking the time to change the way you do things in your company may save you a lot more than just your data. Security of your company’s information as well as the security of your client’s information is of the utmost importance. Here is a look at the common mistakes and issues we see in regards to storage and backup of information in many small businesses today.

External:

You many think that you are safe from the loss of data because you have backed up your data on an external hard drive. Not all hard drives are the same, and if you are going to backup your information and data yourself, it is important you use high quality and expensive devices. Hard drives can be damaged quite easily, and many of the devices on the market will not last more than a year of regular use. Investing in the right tools is essential.

Free Online Services:

Free online backup locations as provided by such companies as Hotmail and Gmail have a relative amount of security. It is only the paid services that will supply you with the total security you require. Losing data in transit to hackers and others who are a security threat is a very real issue. Losing the credit card details of your company could mean you lose more than that data.

Some free online services, such as Dropbox, have had some serious security issues in the past. Dropbox, despite being one of the first free online storage and transfer services on the market was recently subject to some very embarrassing security issues. Anyone could log into any account with any password. This is not the level of security any company can afford.

Procedures:  All managers should consider their internal procedures and policies when creating systems for backing up and storing their company’s information. It is important employees are subject to regular compliance training and you have failsafe and verification systems in place. Who is watching who? You can never have any system that only one person is in charge of.

You cannot leave an external hard drive on your premises, for example. You will need to manage the times of daily backups and you will also need to limit access to those technologies and locations. Have you considered what you will do in the case of internet failure, and do you have a backup internet connection?

Whether you have large amounts of data, or only general use information, creating the proper procedures, using the proper tools, and getting assistance from the professionals in backup, is highly recommended for any size business.

10 Tips for Increasing PageRank

10 Tips for Increasing PageRank

PageRank is the process or algorithm that measures the importance of any webpage residing on the World Wide Web. It’s named after Google’s Larry Page rather than “web page” as some believe and is in fact patented by the Stanford University and Not Google. (Google has the exclusive licensing rights which they paid for with 1.8 million shares).

We gripe about it, we love it, hate it, swear it means nothing to us, and yet continually find ourselves checking to see if it may or may not have changed since we last looked. Many swear it holds no value, and yet websites are continually measured by it, and will continue to be until that day when Google decides to pull the PR plug!

So for those of you who don’t care about PageRank, or feel it has no value, you can stop reading. (Why did you start in the first place?) For the rest of us who are interested in increasing it, and squeezing out the last bit of PR juice, read on.

Tip #1:

Treat link building as an ongoing process that needs to be fulfilled each and every day. If you are taking the time to write a blog post, and share it on the social networks (which are back links) then also spend a few minutes on your link building campaign. It’s easy to pay some link builder to build a thousand links to your site, but it’s much more effective to build ten a day over the long haul, and will go much further in the eyes of Google.

Tip #2

Utilize an internal linking system within your blog, or website. There are plugins available for WordPress that will automatically choose keywords that are important to you, and then hyperlink then to related pages within your site. Internal linking is important if you want to pass your PageRank throughout the inner pages of your blog.

Tip #3

Do your competitive research. This is something that should be done before starting a business, or launching a site (in my opinion), but gets overlooked in the excitement of the possibilities ahead. Take a look at the top ten sites in your niche, and see where they are getting their links from.  If they left a comment on a PR 6 article on Mashable, follow suit, if they wrote a guest post for a popular tech blog, get out your keyboard and start writing.

Chances are the top sites in your niche didn’t get to the number one spot by accident. You can capitalize on their hard work and start building up a similar link portfolio. When you’ve finished with one competitor move on to the next, it’s only a matter of time before you’ll occupy the number one spot for yourself!

Tip #4

Write content that people are going to be inclined to link to, “how to” articles, or diagrams and infographics tend to do very well. If you try and put out high quality link bait once each month, you’ll increase the amount of links that point to that article. You can leverage those articles by linking to sites within your network (see Tip #6) to take advantage of these highly linked articles to point back to important pages or sites within your network.

Tip #5

Comment often on other websites, but don’t leave things to chance. Rather than simply visiting your favorite site and leaving a comment on the newest post (which has zero PageRank at this time) scan the site first and locate its highest PR pages and leave comments on those pages instead.

Tip #6

Use your network! Most of us own more than one website; often we spend time and energy into increasing the various measurement aspects of each of those sites, including its PageRank. Make sure you are including links to your own sites from the rest of your network. If you have an inner page with a PR 4, or 5 use that page to link to yourself. Take advantage of

Tip #7

Quality over quantity! If you could build just one single high quality link each week, you’d notice a dramatic increase in your Page Rank in a very short time. Granted getting a PR 7 or 8 Backlink is difficult at times, the reward is well worth the effort.

For those of you who earn their living online, you most likely spend a fair bit of time “online”. Keep an eye out during your travels for opportunities to grab a link, either through a comment, setting up a profile, an exchange, or perhaps a guest post. Chances are you’re visiting several sites already that could benefit your own site, but are simply wandering past without noticing the missed opportunity.

Tip #8

Build backlinks to your backlinks! What I mean is we’ve all spent time building up web 2.0 properties that point to our main sites, but have you invested time in building links to those properties? If you’ve invested in Squidoo Lenses, or Hub Pages, then also spend some time building backlinks to those pages. Because many of those sites sit favorably already with Google it won’t be hard to increase the PR of your pages, and of course you’ve made sure to link to your own website from those pages right?

Tip #9

Stop giving link juice to pages that don’t need it. We’ve all got those Privacy policy pages, contact us, or Earnings disclaimers on our websites, but do you really care if those pages have PR? Use the NoFollow attribute on them and save your juice for pages that actually do matter to you. Pages that will increase traffic because a PR 4 will drive you higher in the SERPS and allow you to rank for the keywords you targeted on that particular page.

Tip #10

This one goes against previous tips in that it actually encourages linking out generously. Now while you can be stingy and limit the number of pages and websites you link to and keep every ounce of PageRank juice to yourself, chances are there won’t be too many other websites or bloggers who will be inclined to link to you. By being generous (but smart) with your linking activities you’ll encourage other webmasters to link to you which of course will increase the PageRank of your website.

It’s important to remember that link building is something that should be ongoing. It’s by consistent effort that we achieve most of what’s desirable, and that includes a high PageRank.